About Me
My love for media didn't start in a classroom. It started with an iPhone and an Instagram account in 2013. Long before I knew what "public relations" meant, I was building fan pages, experimenting with content, and figuring out what made people stop scrolling. What began as a hobby quietly became a calling.
I'm Ava, a fourth-year Journalism student at Cal Poly San Luis Obispo, concentrating in PR and minoring in multimedia production. I'll be honest about how I got here… pop culture. Following along with celebrities, current trends, and entertainment news is my passion, and I have found PR to be an intersection of this passion with the professional world. I even found out about this path through a television show, Emily in Paris. Watching someone craft narratives, work with brands, and move through the media world with purpose lit something up in me. I knew that was the life I wanted to build.
Outside of work, I'm always finding a way to enjoy life, whether that be at concerts, watching all the latest film and tv, walking my dogs, and trying out all sorts of news crafts. For me, inspiration isn't something I wait for. It's everywhere, and it almost always finds its way into my work because I am lucky enough to enjoy what I am doing.
Who am I?
Why me?
Cal Poly's "Learn by Doing" philosophy gave me the tools to actually build the career I envisioned. The tight-knit Journalism department meant real projects, real stakes, and real learning, not just theory. Over the past four years, I've developed and researched PR campaigns, managed social media platforms, produced video content, studied photography and design, and learned to read analytics with a strategic eye.
My journalism foundation is what sets me apart. I understand how to communicate across channels, bridge the gap between media and message, and tell stories that actually land. My work spans brand marketing, content creation, social media strategy, podcast production, and digital design, all with a focus on content that feels fresh, intentional, and relevant.
I'm especially drawn to entertainment, beauty, and brand PR, spaces where creativity and strategy collide in the most exciting ways. I'm eager to keep growing, keep creating, and work alongside brands that are bold enough to push boundaries and leave a mark.
